Welcome to SIOAB
What Drives Us?
Geoff Daniel and Brendan Barrow founded the Should I Own A Business Podcast (SIOAB) to reduce the unacceptable number of business failures and their resulting damage. We prepare potential owners for the reality of business ownership and what it takes for them to be successful.
Our SIOAB Pathway
Our specially developed pathway exposes and prepares you for the hidden causes of business failures by sharing experience and knowledge through the Should I Own A Business Podcast (SIOAB) and media channels.
The Should I Own A Business Podcast enables potential business owners to self-assess their likelihood of being successful. It also guides them on how to prepare themselves for successful business ownership.
The Great Start-up Con
There is a colossal industry pushing the start-up dream, especially to new tech entrepreneurs. The lure is massive wealth in return for a disruptive idea that becomes a global brand. The brutal reality is that almost all will fail, no matter how good the disruptive idea is.
Ordinary People Own a Business
For many ordinary people, getting into business, the stakes are very high, and the risk of failure is not trivial. People start or buy businesses and franchises every day, hopefully, to improve their life. Many have little business experience before leaping in.
We are here to help them.
Who are we?
Geoff Daniel and Brendan Barrow are from opposite ends of the earth, from entirely different backgrounds and business experience.
Despite these differences, we share strong commonalities about business philosophy and why so many new businesses fail.
We decided to do something about it.
Listen Before You Leap!
Brendan Barrow is a professional business mentor who loves to find innovative solutions to complex challenges quickly, often based on his cross-industry experience and knowledge.
He has 30 years of experience, across small privately-owned to large publicly listed companies, in a diverse range of industries, on three continents.
Brendan has been a Divisional Executive Board Member for a 1000 employee FMCG business and is very experienced in managing businesses through change and using innovation to turn business performance around.
His executive roles have included Site Director and GM positions as well as leading business change, innovation, operations, and technical services.
Brendan has a natural empathetic style combined with an insightful grasp of business.
Brendan is an alumnus of the Cranfield School of Management General Management Programme and is a Bachelor of Science (Hons) Chemistry.
He believes common sense, experience, and intuition are the most underrated attributes in today’s noisy business world.
“Exceptional businesses have common characteristics that are hidden in plain sight when you know where to look!”
Find out more about Brendan LinkedIn Profile
Geoff Daniel is a professional business mentor.
The entrepreneurial bug grabbed Geoff in his mid-twenties, and he proceeded to start his own business (out of a rumpus room, no less!).
Fast forward 17 years and that same Company, was built to an annual turnover of over $14m and sold to a publicly listed company for a 7-figure sum. This a feat achieved by a remarkably small group of business owners.
“You learn an awful lot from trial and error, but it is a costly way to learn,” said Geoff.
“If I had my time again, I’d certainly be more proactive in seeking out people who had already done what I was trying to do. Over the years spent building the business, it would have saved me a fortune”.
During his time in business, Geoff became equally adept at presenting to a Board of Directors as designing processes in a Warehouse. “It took me a good ten years to truly understand the difference between working ‘on’ the business as compared to working ‘in’ it. While it is a concept that is very easy to talk about, it can be challenging to implement given that many business owners think about their businesses 24/7”.
Find out more about Geoff LinkedIn profile.
Why listen to Geoff Daniel and Brendan Barrow?
Great question! After all there are literally thousands of websites, social media channels and countless Gurus from whom to source pearls of Business wisdom. In a world where outlandish claims of easy paths to sustainable success and wealth are so common, we hope to provide a bit of a counter-balance.
You can learn a little about the reality of owning and operating your own business – the good, the bad and the ugly!
The Podcast will help you to decide whether owning and operating a Business is right for you.