Do you need a website?
Do you need a website if you are starting a business or are you better off concentrating on social marketing? Trying to save money by not having a website could cost you dearly in the longrun. We uncover why a website is important and what a good website should do.
This episode is an expert interview with Tracy Weller-McCormack, founder of C4MG, and applies to either existing or new businesses or if you are in the process of turning your hobby into a business.
Links and resources
C4MG – LinkedIn
C4MG – www.c4mg.com
Tracy Weller-McCormack- LinkedIn Profile
Do you need a website or is a social media presence enough?
If you are planning to start a business or turn your hobby into a business then you may wonder if you need a website or if you can get away away with social media advertising instead.
The building, maintaining, hosting and producing content for a website costs time and money. Is it worth it?
Hello and welcome to episode 24 of the Should I Own A Business Podcast with Brendan Barrow, and marketing expert Tracy Weller-McCormack.
“Yes” is the short answer but with an important qualification.
The qualification is that your website is a good one!
A website can boost your credibility with customers who will “google” your business to check you out.
Customers seem to be wary of businesses who do not have a website.
A website implies that your business is a serious venture as owning one requires some investment.
Websites work for you 24 hours a day, every day of the year and enable customers to visit you at their convenience.
Tips for building a great website
1 Reflect who you are as a business.
2 Make your site an engaging tool.
3 Provide the answers that customers are seeking quickly and clearly.
4 Don’t overload the site with too much content.
5 Ensure your content is optimized for the search engines (called SEO search engine optimization).
6 Make your site a functional business tool which requires you putting effort in.
The rule is: Keep your site engaging and as simple as possible.
Remember your site is always on, 24 hours a day every day of the year, and you never know when a customer will use it, so it always needs to be kept updated.
Check out another episode called 5 Golden Rules: How To Talk To Customers.
What content should your website have?
The content needs to clearly explain what you offer and how you help your customers.
- Who you or your business are.
- What you do and why.
- How you are better than your competitors.
- Use simple and intuitive navigation with a clear site structure.
- Have lovely images that support your business.
- Give clear messages that are spelling error-free.
- Provide the answers that customers ask.
- Maintain the content to keep it updated and relevant.
It is essential to have the right amount of quality content to optimize your Search Engine Optimization results and give succinct information your customer.
Customer Experience (CX) is paramount in the website design process
Your site must be a business tool to enable customer interaction, and therefore it requires ongoing attention. It is not a “set and forget” exercise.
In website design, the general guide is “less is more”.
Customers will not stay on cluttered sites that are difficult to navigate or slow to use.
Customers can tell if content is not fresh.
Customer experience focuses on interaction with a business or self-service to get information about your products or service.
“Chat” functions are now a common way to engage with customers on many sites.
Regularly check for enquiries or comments, so that you answer promptly.
The Customer Experience (CX) needs carefully crafting to attract customers and make using your site a good experience for them.
Common mistakes to avoid when building a website.
- You can miss the true value proposition you offer to your customer and therefore, not nail the key messages.
- Giving poor site navigation with too many tabs and dropdowns.
- Set and forget means stale content.
- Too much of the wrong type of content can look too busy.
- Not optimizing your content so that search engines.
Having professional help can help you:
- pick the website design, look, feel and structure
- identify the real value you offer
- craft the messaging to explain your value
- provide a great customer experience
Why is a website better than just a social media presence?
- Your website should act as the hub of your marketing, and you own the content on it.
- Social media platforms change, and their popularity will change over time.
- Websites will always be there, irrespective of the social media platforms.
- Additionally, social media platforms control access to your customers, whereas a website is much more in your control.
- Websites allow you to engage directly with a customer, perhaps by email.
Here are 5 reasons why you need a website
1 Websites open the whole a market to you rather than just getting local or referral customers.
2 Your credibility can be better if you have a website.
3 A good balance of content is needed to get the right message out to the world and allow you to get found by search engines.
4 Allocate time to update and keep your content fresh. Interact with customers and use your website as a business tool.
5 Treat your website as the “Mothership” for brand building.
Your website is where you control the messaging, brand look and feel. The website can be where you control everything that allows you to go market and make sales.
Episode Related Resources Stack
Blog : Customer expectation can ruin your homebased business.
C4MG – website
Episode: Turn Your Hobby Into A Business?
Article : Could your metalworking hobby become a fabrication business?
Self Assessment : Business Readiness Test
Blog : Money Mindset For Business Success
The information contained in this podcast is general and does not take into account your situation. The content does not constitute business, legal or financial advice and should not be used as such. You should consider whether the information is appropriate to your needs, and where applicable, seek professional advice from a business adviser, financial adviser or lawyer in your jurisdiction. To find out more, please go to www.ShouldIOwnABusiness.com.