How to talk to customers using 5 Golden Rules

Turning a hobby business into a requires you attract new customers. What is the best way to talk to customers to give a consistent message throughout your marketing?

This episode is an expert interview on “5 Golden Rules to successfully talk to customers”, which applies to either existing or new businesses.

Links and resources

C4MG – LinkedIn

C4MG – website

Tracy Weller-McCormack- LinkedIn Profile

How to talk to your customer to grow sales in your new business?

Starting a new business requires marketing to attract sales. Because we can engage with customers in so many ways it is vital to have a consistent message and voice.

This episode contains 5 rules based upon years of experience and wisdom from the marketing expert Tracy Weller-McCormack.

Episode Related Resources Stack

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C4MG – website

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Blog : 5 Reasons Why Great Ideas Fail

5 Golden Rules to successfully engage your customers through marketing.

My name is Brendan Barrow, and today I am talking with marketing expert Tracy Weller-McCormack, about 5 simple and effective ground rules that apply whenever or wherever you talk to your customers. 

Business owners often hear marketers use the term “how to talk to their customers” but what does this actually mean?

We can engage with customers face to face and talk with them, which seems obvious. Because we also engage with customers through a whole range of ways such as websites, social media platforms, print, packaging, audio or video, then it’s crucial that our message is consistent.

Here are 5 Simple Golden Rules to follow whenever you talk to customers:

1 Treat your customers as you would like to be treated.

Remember an outstanding customer experience that you had and think about what made it so good. Then find ways to improve on this for your business.

2 Use positive, fun and jargon-free language.

When you generate any content such as blogs, posts or website content, use fun, positive and engaging language. Stay away from jargon and be authentic in how you portray your image or style. Customers can tell right away when you and your business are not aligned.

3 Use positive language so “the cup is half-full”.

Keep a positive tone in all communications even if you don’t feel like it.

If you don’t have the right frame of mind at a particular time, then try to pick a time when your mindset or energy is highest for customer engagement.

4 Listen to customers and their feedback.

This means listening to feedback or opinions that you disagree with because perhaps because customers don’t know the whole story. The point is that customer feedback is the best way to avoid pitfalls in the future.

There is always some learning from customer feedback, and the skill you need to develop is learning how to improve yourself or your business based on the feedback.

5 Treat customer engagement like dating!

A new relationship requires learning and adapting while getting to know one another. There is an element of trying to impress one another.

Underpinning good relationships is sincerity and asking the right questions to understand each other. Like in any good relationship, there is also the need to say “sorry” from time to time.

If something goes wrong, say “sorry” to your customer and fix the problem quickly.

Starting a business is essentially building a brand and therefore have a consistent “message and voice” whenever or wherever you talk to a customer is vital.



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