Understanding your motivation : Why do you want to start a business?

 

Episode Summary

Motivation. It is one of those strange, intangible things that most of us probably rarely think about. High motivation is common in successful business owners and entrepreneurs.

In the context of starting a business, however, it is very important to develop an understanding of your motivation.

Why do you want to start a business?

Is it a positive reason like making more money or having a better work-life balance. Or, is it a negative motivation like the fact you hate your job?

What is driving you?

When you are a business owner there is no-one else providing you with motivation to do the things you need to do to succeed.

Sure, a Customer yelling at you might be a form of short term, albeit negative, motivation. So too might be hitting a sales target that is within reach.

Your motivation, as the owner of a small business, must come from within you.

Here is the kicker!

Your motivation and resilience need to be strong enough to keep you going when the going gets tough.

Waning motivation can lead to trouble

Waning motivation is one of those hidden causes of business failure that we talk so much about. When you are experiencing challenges in your business – and you will – what is it that is going to make you keep going? It can be all too easy to quit without strong motivation.

Low levels of motivation can lead to other business killers like procrastination.

In this episode we talk about why understanding you motivation is so important. We’ve also uncovered some interesting stats about motivates others to start a business of their own.

We hope you enjoy the episode. Don’t forget to subscribe via the link below.

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